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Colour Craze

Homage to Under Armour and all the amazing products they offer.
Case Study
Category
Illustration
Client
Under Armour
Release
March 2020
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BE BOLD

I had just taken a typography class at Savannah College of Art and Design, trying to better my understanding of typography and its limitations, if any. Throughout this class I decided I wanted to push myself creatively, to become "bold". I had ended up starring at this graveyard of an empty canvas for days, hoping...praying that I would find inspiring to better myself as a graphic designer...until it hit me.

Gestalt in Art

A theory about perception, holds that the whole is more than the sum of its parts. It describes our ability to: Recognize patterns and make associations; group objects that are close together into a larger unit; relate and group objects of similar shape.

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